Lucky Strike Designer Award 2007 for "Mr. Braun" - Germany's most influential industrial designer

 

The Lucky Strike Designer Award 2007 has been awarded to one of the most influential contemporary industrial designers, Prof. Dieter Rams. "We are currently seeing the beginning of a renaissance of 'the quiet order of things' such as Dieter Rams has been pursuing for decades now in his appealing mixture of functional pragmatism, humanitarian semantics and user-focused product values" – thus the jury of the Raymond Loewy Foundation. "As trendsetting inspiration for young designers, these values are more important than ever before!"

With his personal understanding of design, Dieter Rams has had a decisive influence on our everyday culture. Radio or record player, hair dryer or electric shaver, table lighter or pocket calculator, armchair or door handle – pretty much everyone has used a product designed by Dieter Rams at some time. The single-minded aesthetics of Rams's designs sets standards of worldwide currency. His work has become an international synonym for innovative design from Germany.

This gallery shows some of the products Dieter Rams drafted for BRAUN.