The Lucky Strike Designer Award is one of the most prestigious international design awards. It is presented to one recipient each year in recognition of either his or her lifetime achievements, or career of an individual whose work in design has helped improve the social and cultural conditions of everyday life.
The purpose of the award is to promote cultural and social life by supporting the continued positive development of contemporary design in honor of Raymond Loewy and his international contribution to visionary and modern industrial design. Therefore, the recipient of the award receives Euro 50.000 to continue with his or her efforts to improve conditions of everyday life.